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Investing and business books are complicated. Picture doodles are not.
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IDEAVIRUS

An idea that spreads is called an idea virus.





In determining how effective it is, consider:

  • How easy it is to spread the idea

  • How often people will tell their friends about it

  • How tightly knit is the target market

  • Does the idea have to spread fast before it dies

  • Which group is most profitable, and which is most likely to spread idea

  • Is it being advertised in a place consumers are looking for help and can contact you

  • Are you building permission assets, ie. ways to contact the customer






UNDERSTANDING THE CONSUMER

Research can involve reading fan magazines, trade shows, reviews, whatever it takes to become immersed in the perspective of the consumer. It is about being irresistible to a small target market niche. Marketing targeted to the masses doesn't work well anymore.



TESTING THE EDGES

Remarkable products are often at the edges. Consider these limits and who occupies them: cheapest, fastest, slowest, hottest, coldest, easiest, most efficient, loudest, most hated, the copycat, the outsider.